Our client is a young and dynamic marketing agency for the adult entertainment industry based in Limassol, specializing in digital advertising and online marketing strategies and they are looking to hire a talented and experienced PPC Manager to join their team.
Responsibilities:
- Campaign Strategy: Develop and implement PPC campaigns across platforms such as Google Ads, Bing Ads, and social media channels.
- Keyword Research: Perform extensive keyword research to identify opportunities for new campaigns and optimize existing ones.
- Budget Management: Oversee and manage PPC budget allocations, bid management, and daily spend to ensure efficient ROI and adherence to the overall budget.
- Ad Copywriting: Craft compelling ad copy and create eye-catching visuals that align with brand messaging and drive high click-through rates (CTR).
- Performance Analysis: Monitor and analyze campaign performance metrics, such as CTR, conversion rates, cost per conversion, and ROI.
- A/B Testing: Conduct A/B tests on ads, landing pages, and targeting strategies to continually optimize campaign performance.
- Reporting: Prepare regular reports on campaign performance, providing insights and recommendations for improvements.
- Stay Updated: Keep up with industry trends, new PPC tools, and best practices to ensure our campaigns remain competitive.
- Collaboration: Work closely with the marketing team to ensure consistent messaging and branding across all channels.
- Landing Page Optimization: Collaborate with the web design team to create and optimize landing pages to improve conversion rates.
Requirements:
- Proven experience as a PPC Manager or Digital Marketing Specialist
- Experience in data analysis and reporting
- Knowledge of SEO and digital marketing concepts
- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
- Working knowledge of analytics tools Google Analytics
- Understanding of HTML and XML is a plus
- Proficient in MS Office (particularly Excel)
- Excellent communication skills
Salary:
- Competitive salary based on experience
To apply:
Please send your CV to StaffMatters at admin@smstaffmatters.com and mention that you are applying for the vacancy of PPC Manager with reference number 2879.
Or you can apply directly through your candidate login by hitting the APPLY button.
